Nuvie - Authentic Indian D2C Brand Discovery
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Nuvie
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Key attributes: Health & Wellness, Protein Shakes, Ready-to-Drink, Protein Bars, Lactose-Free, No Added Sugar, Functional Nutrition, Fitness Nutrition
Nuvie is a health and wellness brand focused on transforming everyday nutrition with products that blend taste and functional benefits. It offers ready-to-drink protein shakes and protein bars packed with around 20 g of protein per serving, zero added sugar, and no palm oil, catering to fitness enthusiasts and everyday consumers alike.
Founded in 2024 by Hem Narayan and Prashant Paliwal, Nuvie aims to make healthy eating feel effortless and indulgent rather than bland or punitive. The brand’s product range includes lactose-free caffeinated protein shakes, classic flavour milkshakes, and smart chocolate bars that satisfy cravings while supporting active lifestyles. Its approach is rooted in creating better-for-you alternatives to conventional snacks and drinks, striking a balance between nutrition and enjoyment for modern, health-conscious consumers.
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