NEOPOP

NEOPOP is an Indian soft-drink brand that reimagines carbonated beverages for the modern, health-conscious consumer. It offers a lineup of fruit-flavoured sodas made with real juice and minimal added sugar, without any artificial colours or flavours.

The focus is on clean and refreshing taste with crisp carbonation, natural fruit flavour, and real sugar without hidden sweeteners.

NEOPOP positions itself as a lighter, smarter alternative to traditional high-sugar colas and thick juice drinks, appealing to consumers who want both great taste and consciously crafted ingredients.