Madmix - Authentic Indian D2C Brand Discovery
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Madmix
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Key attributes: Healthy snacks, Baked snacks, Millet snacks, Vegan, Gluten-free, Protein-packed, Quinoa, Jowar, Bhujia, Snack combos, Guilt-free snacking, Indian snack brand
Madmix is a modern snack brand focused on transforming healthy eating into a fun and flavourful experience. The brand crafts a range of baked snacks using nutritious ingredients like quinoa, jowar, millet and natural spice blends, offering products that are vegan-friendly, gluten-free and free from artificial colours or preservatives. This approach aims to give consumers crunchy, delicious snacks without the guilt often associated with traditional fried options.
The product line includes baked millet puffs in a variety of fun flavour profiles, baked jowar bhujia, and unique flavoured raisins. Many of their offerings come in combo packs that mix sweet, tangy and spicy tastes, designed to suit different snacking occasions from tea time to binge-watch sessions.
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