it's moong

Its Moong is a modern nutrition brand that reinvents moong, one of India’s oldest and most nutritious pulses, into clean, high-protein food products rooted in scientific research and natural ingredients. The brand’s mission is to elevate moong beyond tradition and showcase its full potential as a powerful plant protein source that is gentle on digestion, rich in fiber, and low in fat and carbs.

Its Moong’s product range includes plant-based moong protein, high-protein cereals, and ready-to-enjoy moong-based “Pani” soups designed for modern lifestyles. These offerings are crafted for everyday nutrition with an emphasis on transparency, quality, and real whole food ingredients. With a focus on sustainable and science-backed formulations, the brand aims to make nutritious eating simple and delicious while promoting the health benefits of moong on a global scale.